Released on = November 22, 2006, 10:57 pm

Press Release Author = Nirmala D\'souza/Oak Consulting

Industry = Software

Press Release Summary = InCube to promote Sybase\'s mobile technologies across the
Middle East

Press Release Body = Sybase Products Middle East, the market leader for Mobile
Middleware, Mobile Databases, Mobile Device Management and Security, today announced
that it has signed a strategic partnership deal with InCube, a leading IT project
management and consultancy in the Gulf region. According to the agreement, InCube
will combine Sybase\'s cutting-edge mobility solutions to its existing mobile
products and solutions to help meet the growing demand for mobile business solutions
in the region. InCube will also promote Sybase\'s mobile solutions across the Middle
East.

Speaking on the partnership, Hareth Mustafa, Business Development Manager for the
Unwired Division, Sybase Products Middle East, said, \"InCube is well-known as the
specialist in the development of mobile applications. They have a strong team of
professionals who have the knowledge and expertise in mobility. We partnered with
InCube because they have extensive market reach and a well-earned reputation for
quality and reliability. We look forward to leveraging our partnership with InCube
to provide customers with total mobility solutions.\"

InCube will promote Sybase\'s Mobile Device Management and Security solution- Afaria,
and Sybase\'s Rapid Application Mobilization technology - the Unwired Accelerator, in
the region. Afaria\'s frontline security management capabilities provide
enterprise-ready security solutions to protect mobile data and devices. Afaria
frontline systems management capabilities proactively manage all the devices,
applications, data and communications critical to frontline success, regardless of
the device platform. Sybase Unwired Accelerator speeds the mobilization of Web
applications and data sources for always-available access. Its rapid development
tools can mobilize existing applications, or create new mobile applications without
programming.

\"Sybase will help InCube build mobile applications using Sybase\'s mobile
technologies and add value to their mobile devices. We will also offer extensive
support and training to InCube on implementing Afaria and the Unwired Accelerator.
We are looking forward to working closely with them and are confident that InCube\'s
customers will be extremely satisfied with Sybase\'s best-in-class solutions,\"
Mustafa added.

InCube, which was founded in 2004, has become a leading IT management and
consultancy company with over 65 partners across the region. With their headquarters
based in Dubai, the commercial hub of the Middle East, InCube has branches
throughout the Middle East that ensure the best possible reach and technical support
to its customers. InCube offers Mobile, Banking and Trading solutions. Incube is
also the regional office for Hand Held Products, the leading manufacturer mobile
devices, and has a development center to provide mobile solutions based on its
devices for different verticals. In addition to HandHeld products, Incube also
promotes products from companies such as UPS LT®, Temenos, Admerex, Diagram and
SoftPro to name a few.

\"InCube is happy to partner with Sybase in the mobility space. We wanted to offer
our customers the best in mobility solutions and found Sybase, a known leader in
Mobility worldwide who has been servicing the market for many years, to be a perfect
fit to what InCube is looking to do. By integrating Sybase\'s mobility solutions with
our own mobile products and applications, we are offering our clients truly
world-class products. We will be promoting Sybase\'s mobile technologies throughout
the Middle East and are looking forward to extending this partnership to other
Sybase products as well in the near future,\" Mr. Mohammed Zabalawi, Managing
Director, InCube Mobility Solutions, concluded on a high note.
-ends-

About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing
and mobilizing information from the data center to the point of action. Sybase
provides open, cross-platform solutions that securely deliver information anytime,
anywhere, enabling customers to create an information edge. The world's most
critical data in commerce, communications, finance, government and healthcare runs
on Sybase. With Sybase, customers can optimize and enhance the investments they
already own, link together the valuable data resources already in place, and extend
the reach of business-critical information to users on the front lines-giving them a
financial, agility and productivity edge across all areas of their business.

Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States
of America.

About InCube:
Established in 2004, InCube is a melting pot for outsourced IT services. It brings
forward years of knowledge and experience and utilizes them to provide its clients
with value-added services.
If the strength of a company is measured by the capabilities of its team, InCube is
in the lead. Managed by a group of experts, it combines the best practices with the
diversified experience of its team in project management, IT, consulting, marketing
and more.
Some of InCube's major assets are the partnerships it boasts. Settling for nothing
less than the best, InCube's partners are the leaders in IT systems integration and
hardware and are an important factor in guaranteeing success.
With headquarters in Dubai, the commercial hub of the Middle East, InCube has
branches throughout the Middle East that ensure the best possible reach and
communication between various teams.




Web Site = http://www.sybase.ae

Contact Details = Nirmala D\'souza
OAK Consulting FZC
P.O.Box 39261, Dubai
United Arab Emirates
Tel:+971507343840
Email: nimi@oakconsulting.biz